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Academic papers on Marketing Case Studies

Kao Corporation
A 6 page paper that offers a case study analysis of Kao Corporation. Specifically, the writer investigates the company's attempt to enter the global market by first establishing a presence in the United States and Europe. Thus far, Kao's attempts to...
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Outback Steakhouse, Inc.
This 15 page paper explores the Outback Steakhouse company. Outback is the number one casual dining steakhouse in America and there are a number of reasons they hold this competitive position. A brief historical background is provided, then the...
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Production Analysis of Linear Products Company
10 pages in length. Analyzes cost and production needs based on a cyclic inventory. Seasonal needs are considered in determining planning of time management, cost management and inventory management based on information given in case study. ...
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IBM: Analysis of the 1993 and 1994 Financial Statements
5 pages in length. Using ratios based on the 1993 and 1994 financial statements, shows how to make an informed decision on financial stability of the organization using such tools as current ratio, profit margin, inventory turnover, debt equity...
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The Test Market Toss-up
This 5-page essay answers three questions relevant to Steven H. Star
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British Airways' Marketing/a case study
A 31 page research paper that focuses on the fortunes of British Airways, with particular emphasis on the period from 1995 to the present. The writer explores how marketing has contributed to BA's downward spiral, according to the principles put...
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Fast Food Industry
A 15 page paper that provides an overview of the fast food industry. The paper includes: executive summary, history of the fast food industry beginning with White Castle in 1916, the key players today, major success and growth factors, financial...
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The Ford/Jaguar Merger
This 4 page paper presents an analysis of this case study provided by a student. Notes and data are used to evaluate what went wrong with the Jaguars after Ford's acquisition of the company. No bibliography.
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Case Study Analysis of Ben & Jerry
Ben & Jerry
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Callaway Golf Company: Case Analysis
This is a 3 page paper which examines the history and current status of the marketing strategy for Callaway Golf Company. The bibliography has 3 sources.
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Cumberland Metal Industries: Engineered Products Division, 1980: Case Analysis
This is a 3 page paper which is a case analysis of the Cumberland Metal Industries: Engineered Products Division, 1980 with the focus on price determination and marketing strategy. There is no bibliography.
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Intersect Investment Services: A Case Analysis
This is a 3 page paper which is a case analysis of the implementation of strategic planning for a financial investment firm. The bibliography has 1 source.
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Toyota PEST Analysis, Brake Pedal Recall
PEST analysis covers five points (political, social, technology, environmental, and legal) of the Toyota brake pedal recall, as well as provides some information concerning the unintended acceleration issue. 5 pages, with 8 sources.
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